Case Study ~ Search engine optimisation for Cost Advice Services Ltd

seo derbyshire

About Cost Advice Services Ltd

Cost Advice Services (CASL) Ltd have been assisting businesses across the UK secure cheaper commercial gas and electricity prices since 1994.

CASL offer cheap business gas and cheap business electricity prices from leading energy suppliers, such as EDF Energy, Scottish Power, E-On and British Gas Business.

Project background

CASL UK contacted Creative Heights asking for a review of their current website, analysing why the site ranked poorly in the search engine result pages of major search engines, for keywords related to commercial energy prices.

Our resulting website optimisiation solutions were accepted and a 12 month SEO campaign started late 2009.

Search engine optimisation

Our initial keyword research confirmed what we already believed - that the commercial energy market is very competitive indeed.

However, after refining our keyword research further we identified a selection of not so generic business gas and business electricity related keywords - still with relatively high search volumes - and set about optimising the website to attract visitors searching for these keywords in Google, Yahoo! and Bing.

A blog has also been built, allowing the company to keep customers up-to-date with the latest news, views and opinions related to the business energy industry. The blog too, is optimised to attract further visitors searching for the agreed business gas and business electricity related keywords.


The CASL website is now optimised, with improved search rankings under the following keywords/phrases;

  • cheap business electricity
  • commercial electricity prices
  • commercial gas suppliers
  • cheap business gas
  • business electricity tariffs
  • commercial electricity suppliers

» Visit Cost Advice Services Ltd.