SEO is all about getting your site as high as possible in the search engines result pages (SERPs) of major search engines, for keywords related to your business.

The most important element of search engine optimisation is choosing the right keywords for your business - it’s not important what you think people are looking for, you need to know what people are really searching for.

We provide Search Engine Optimization reports every month detailing what position your site is being listed on the search engines, how its position within the SERPs has changed, where the traffic is coming from and what effect this has had on traffic to your site.

• Keyword research
  Our SEO service begins by identifying the right keywords to target & choosing terms that produce enough traffic to grow your business but are not so generic that the site will be lost amongst the competition.

  Once the most appropriate keywords have been identified, we will then build these keywords into the important areas of the site code and page text so that the search engines will be able to see them.

  Once the site has been launched with the keywords in place, it is essential to have an ongoing monthly management plan to maintain and grow the traffic driven to the site. This monthly programme aims to grow and develop links to your website by creating content which will be of interest to potential customers, directly requesting links and keeping the site content upto date.

• Competitor analysis
  We provide thorough competitor research so that you can see who you main competition is and what they are currently doing.
  
  
• Link building
  This is one of the key foundations of successful marketing. Search engines love links. Links are great in pointing the search engine spiders to visit your website frequently. However, one thing to keep in mind is that the quality of links is far more important than the quantity of links to your website. A number of one-way links from popular, well respected and established websites will increase the value of your website exponentially.

  We are committed to a continuous programme of link building and analysis in order to retain and improve your website position on the search engine results page. This includes link building and link analysis as part of our search engine optimisation set up and monthly management programme.

• PPC (Pay-Per-Click advertising)
  This is a great way to promote your website, offering instant results which are fully traceable and measurable. As with any marketing activity, it is vital that each campaign is targeted at the relevant international markets using the right keywords, selling messages and landing pages.

  Pay Per Click Advertising is a very powerful tool and we can help you with every stage of the preparation, setup and management of your campaigns.

• Performance Monitoring
  How do you measure the success of your website: is it the number of visitors? The number of orders? The position within the search engine results pages? It is vitally important to be able to record and compare data on an ongoing basis regarding site visitors, referral sources and conversions.

  We have bespoke reports which we write on a monthly basis for you which detail not only the position in the most popular search engines, but also compare month on month how these rankings are improving and which areas need further work.

  All websites that we work with will have Google Analytics installed which is an excellent performance monitoring tool allowing you to measure not only the number of visitors to your site but also where they have come from, which pages they are visiting and which keywords they have typed into the search engine to click onto your site.

For more information on how SEO can help you make the most of your website, please contact Creative Heights.