Search engine optimisation (SEO)

SEO is an essential part of your website's online marketing campaign. Seo is all about getting your site as high as possible in the search engines result pages (SERPs) of major search engines, for keywords related to your business.

The most important element of search engine optimisation is choosing the right keywords for your business - it’s not important what you think people are looking for, you need to know what people are really searching for.

We provide thorough competitor research using tools such as Advance Web Rankings so that you can see who you main competition is and what they are currently doing.

Keyword research

Our SEO service begins by identifying the right keywords to target and choosing terms that produce enough traffic to grow your business but are not so generic that the site will be lost amongst the competition.

Once the most appropriate keywords have been identified, we will then build these keywords into the important areas of the site code and page text so that the search engines will be able to see them.

Once the site has been launched with the keywords in place, it is essential to have an ongoing monthly management plan to maintain and grow the traffic driven to the site. This monthly programme aims to grow and develop links to your website by creating content which is of interest to potential customers and keeping the site content up to date.

Content writing & copywriting

Clear, articulate and efficient copywriting helps clarify how your website targets and communicates with visitors. Each page of your website needs engaging, factual and interesting web content that will influence both your visitors and the search engines - resulting in more website traffic, higher rankings of your web pages in the search engine results pages (SERPs) and higher conversion rates.

Effective copywriting is fundamental to the success of your website, for the following reasons;

  • Your web pages display high in the search engine results pages (SERPs)
  • Targeted website traffic is more likely to make an enquiry or purchase your producs or services
  • Enhances 'click through' traffic to other areas of your site
  • Well written content keeps visitors on your website longer
  • Customers will 'bookmark' your website return more regularly

Competitor analysis

We provide thorough competitor research so that you can see who you main competition is and what they are currently doing.

Link building

This is one of the key foundations of successful marketing. Search engines love links. Links are great in pointing the search engine spiders to visit your website frequently. However, one thing to keep in mind is that the quality of links is far more important than the quantity of links to your website. A number of one-way links from popular, well respected and established websites will increase the value of your website exponentially.

We are committed to a continuous programme of link building and analysis in order to retain and improve your website position on the search engine results page. This includes link building and link analysis as part of our search engine optimisation set up and monthly management programme.

Google analytics

All websites that we work with will have Google Analytics installed which is an excellent performance monitoring tool allowing you to measure not only the number of visitors to your site but also where they have come from, which pages they are visiting and which keywords they have typed into the search engine to click onto your site.

For more information..

..on how search engine optimisation can help you make the most of your website, please contact Creative Heights.

Google search listing

     left double quoteWithin weeks my website attracted visitors from Google &
          Yahoo - my monthly reports show that an increasing number
       of  customers visit my site
                          week on week!
right double quote

Paula Whittaker
Director of L3 Living - Luxury Liverpool apartments & penthouses