Case Study ~ Web design & website development for the Derbyshire Wildlife Trust

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About the Derbyshire Wildlife Trust

The Trust manages over 40 nature reserves throughout Derbyshire, covering an area of more than 1400 acres/570 hectares of land including woodland, wetland and meadow areas.

The Trust has more than 14,000 members, eight active local groups and seven Wildlife Watch groups (for the younger members).

They run an extensive environmental education programme for schools and produce a wide range of printed publications available to the whole Derbyshire community - from fact sheets and leaflets to books on wildlife gardening and wildlife walks.

Project background

The Trust requested a fresh website design with the homepage focussing on four key areas - nature reserves, membership, volunteering and educational projects.

Further primary requirements were to plot the nature reserves in a Google map with custom icons highlighting each reserve, detailing important information about each one and building a reserve sightings section to allow sightings of interest at reserves to be sent to the Trust with a view of being published online.

It was also requested the entire website be staff editable, the website offer secure online payments supporting new memberships and membership renewals, plus online event calendars to inform visitors of the many rural walks, open days, training programmes and fundraising events the Trust organises on a regular basis.

Finally, we applied Google analytics to monitor visitor tracking, enabling the marketing team to see how many visitors view the website, how they explored it, which pages are most requested and how they found the site.

Results

The new Derbyshire Wildlife Trust site was launched late in 2007 and has become a hugely successful website for all involved. Creative Heights are particularly proud to be associated with the Trust and we have forged an excellent working relationship with the marketing team and membership services team.

We have continued to support the website since launch and projects completed during 2010 include;

  • Local and General Election results pages
  • A Derbyshire Wildlife Trust forum
  • Online questionnaires
  • Monthly eNewsletter campaign
  • Wildlife picture gallery with full screen slideshow

» Visit the Derbyshire Wildlife Trust.